The Ask

To increase conversion as a result of the new Taco Bell checkout experience, with a specific focus on improving the payment section and reducing the number of validation calls being made to Hybris in checkout today.

My Role

As a UI/UX Designer, my role was to deliver a frictionless checkout experience that allows the customer to seamlessly move through the checkout process in stages with a clear understanding of what’s being asked of the customer at every step.

The Plan

To increase conversion as a result of the new checkout experience, with a specific focus on improving the payment section and reducing the number of validation calls being made to Hybris in checkout today.

Executional Mandatories

Design mobile-first, how do you make this checkout process easier for people on the go? Use existing UI and Style Guide, open to copy improvements throughout checkout.
Must be ADA compliant, Card information section is an iFrame from First Data, can impact copy but design should remain the same.

The Delivery

We delivered Taco Bell’s new checkout to be a seamless checkout experience. We broke down the payment section into steps so the user has a more clear idea on what they’re doing. As for the UI, we stayed with the current UI but made a few color adjustments. We also added more design elements through the checkout experience so the user knows what options they’re choosing and aren’t left confused. Unfortunately, this project isn’t live as the project was postponed due to COVID19.